Senator Chris Evans: The Minister for Tourism has provided the following answer to the honourable senator’s question: (1) Yes. (2) Yes. (a) Location was Riviera Country Club Driving Range on 17 February 2012 for 30 minutes. (b) The clinic was provided as part of Tourism Australia’s overall sponsorship package of the Northern Trust Open 2012 and was not a Tourism Australia sponsored event. As such attendance by Tourism Australia’s guests was not mandatory and not officially recorded. Unofficial records indicate ten Tourism Australia guests participated in the clinic. (c) Ten people are known to have participated in the clinic from media and golf tourism related organisations. The names of attendees cannot be provided due to privacy of the individuals concerned. (3) Yes. Tourism Australia’s guest participated variously in the following events and promotional activity: (a) Tournament related events: opening luncheon and Tourism Australia sponsored Wednesday ‘pro-am virtual draw and awards reception’. (b) Tourism Australia guests were also provided with semi private viewing and dining and refreshment facilities during the event. Sponsorship included: Branded Tickets, Course Maps, and Video Boards Full page advertisement in the official program (20,000+ copies) Full page acknowledgement in the daily pairings guide (60,000+ copies) Australian tourism branding in the corporate hospitality area (visited by 400+ guests each day, including from corporate partners such as Northern Trust, Club Car, Mercedes-Benz, Principal Financial, Fidelity Investments, KPMG Consulting, Konica Minolta, MasterCard, PricewaterhouseCoopers, Tommy Bahama, Berringer Wine, and Fox Sports Television Network) (c) In partnership with Tourism Victoria, Tourism Australia hosted a consumer display in The Grove Exposition Space during tournament week where fans entered to win a VIP trip to Australia provided by Tourism Victoria and Down Under Endeavours (a Chicago based specialist tour operator). This display was visited by more than 15,000 consumers each day and Down Under Endeavours generated more than 500 consumer leads. (d) Tourism Australia held a ‘Golf Roundtable’ discussion in conjunction with Australian tourism initiative Great Golf Courses of Australia and the travel agents and wholesalers in attendance, to discuss how best to approach the US golf travel market, access product, communicate to consumers, utilize media channels, create branding, implement marketing tactics, gather research and develop product opportunities. 18 people from key wholesalers, tour operators, media representatives, and state tourism partners attended. The names of attendees cannot be provided due to privacy of the individuals concerned. (4) TA provided airfares and one night accommodation for participants who were not local to the event. (5) The cost of travel, accommodation, food and other expenses for Tourism Australia guests to attend sponsorship events associated with the Northern Trust Open 2012 was: $11,749.41 (6) There was no additional cost for the clinic.