Senator Chris Evans: The Minister for Families, Community Services and Indigenous Affairs and the Minister for Disability Reform provides the following answer to the honourable senator's question: (1) A review of existing research was undertaken to inform the development of the Household Assistance Package communication campaign. For phases one and two of the campaign, three rounds of concept testing were undertaken to inform the development of the advertising materials. A creative advertising agency was contracted to develop and refine the materials. (2) Provided in the table below. Contractor Contract value* (ex GST) Timeline (contract dates) Consultancy brief provided Reports provided by consultants (or to be provided) Roy Morgan Research (evaluation research) $510,000 April 2012-June 2013 Yes Benchmark Phase One, Wave 1 Phase One, Wave 2 Taylor Nelson Sofres (developmental research) $788,000 March-December 2012 Yes Phase One, Wave 1 Phase One, Wave 2 Phase One, Wave 3 Phase Two, Wave 1 Phase Two, Wave 2 Phase Two, Wave 3 Clemenger BBDO (creative advertising) $2,723,000 April 2012-June 2013 Yes Nil Royce Communications (public relations) $500,000 June 2012-June 2013 Yes Nil Universal McCann (media buying) $10,809,102 (Phase One) $10,996,546 (Phase Two) May-June 2012 June-July 2012 Yes Nil * Note: contract value is the anticipated expenditure but does not reflect the final cost which may be lower.