Senator Birmingham asked the Minister representing the Minister for Families, Community Services and Indigenous Affairs and the Minister for Disability Reform, upon notice, on 31 July 2012: In relation to the Household Assistance Package: (1) What market research, creative testing, advertising design and implementation informed the development and execution of its advertising campaign. (2) Can a list be provided detailing the cost, contractor, timeline and other relevant factors for all relevant consultancies, including consultancy briefs, consultancy contract values, reports provided as a result, media buy details and other related campaign factors.