Senator Johnston asked the Minister representing the Minister for Foreign Affairs, upon notice, on 25 March 2011: (1) What is the target audience for the Australia Network, and was it determined by market research; if so, is this research publicly available. (2) Has the department undertaken any studies to determine whether the Australia Network is reaching the determined target audience; if so: (a) when were the studies undertaken; and (b) what were the results. (3) Did the department undertake a study of the Australia Network's effectiveness before the Government announced that it would put out to tender a new 10 year contract. (4) Does the department consider that television remains the best medium for reaching the determined target audience; if so, why.