Senator BIRMINGHAM (South Australia—Minister for Finance, Leader of the Government in the Senate and Vice-President of the Executive Council) (14:38): This is the pattern we have from the Labor Party, in terms of it being all about the personalisation of conduct and the personalisation of the Prime Minister. No, we're not, so Senator Wong can't say that I might not answer the question. No, we're not, to answer that part of the question. Those opposite are clearly running a clear campaign. The quote I was giving before was the Labor Party creative brief: 'We want to create authentic and engaging content to create awareness on our overarching theme.' Guess what their overarching theme was. Was it the Labor Party's values? No, it wasn't. Was it the Labor Party's policies? No, it wasn't. Senator Wong: I ask you to rule on whether that answer can possibly be directly relevant to my question. I ask for a clear ruling on that, Mr President. The PRESIDENT: Senator Wong, resume your seat. Senator Wong interjecting— The PRESIDENT: Senator Wong, I'm about to rule. You've had the opportunity to bring the minister back to the question. The minister did— Senator Gallagher: No, he didn't! Senator Wong interjecting— The PRESIDENT: The minister did. Allow me to rule, Senator Gallagher. Senator Wong interjecting— The PRESIDENT: Well, then, don't interrupt please. The minister directly addressed the question at the beginning of his answer. He is now expanding. I am listening carefully to what he says. You have had the chance to bring him back to the question. Senator Wong, is this a different point of order? Senator Wong: I'm asking, in relation to what I think is your ruling, to have the opportunity to take advice from the Clerk, including the rulings by Senator Ryan, which indicated very clearly that a directly relevant answer did not ground compliance with the standing orders of freewheeling thereafter. I would respectfully ask, Mr President, that you return to the chamber with that ruling after you have the opportunity to take advice. The PRESIDENT: Senator Wong, I will take advice and come back to the chamber tomorrow. However, I will say that I continue to listen carefully to the minister's answer. Minister, you have the call with 20 seconds remaining. Senator BIRMINGHAM: Thanks, Mr President. To close it off and bring it to the point of direct relevance to the overarching theme of Labor's question—what is Labor's overarching theme? It turns out it's Scott Morrison. It's not anything to do with their policies or their values or their approach. They put it in writing in their own advertising brief that their overarching theme is only about Scott Morrison, not about anything they themselves have to offer.